Royal Mail Stamp Guide 2017, Ladybird Books, 14 September 2017

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14 September 2017
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Royal Mail go for the nostalgia angle with a set of colourful stamps recalling the Ladybird books many of us read as youngsters.

Royal Mail go for the nostalgia angle with a set of colourful stamps recalling the Ladybird books many of us read as youngsters.

Royal Mail’s latest set of eight stamps celebrates the humble 56-page hardback books that millions of youngsters grew up with during the 20th century. As Royal Mail rightly point out, Ladybird Books ‘have had a vast influence on successive generations of British children’ and no doubt readers will recall a favourite title from their youth.

Founded during the First World War, Ladybird Books, an imprint of publishers Wills and Hepworth, eventually hit upon a winning formula in the 1940s. With paper rationing in force, the business designed a book format where an entire 56-page book could be produced from a single sheet. The size for this was 7 inches by 4 5/8 inches and the classic format was born with the first title, Bunnikin’s Picnic Party: a story in verse for children with illustrations in colour, published in 1940.

Ladybird books stamp details

Issue date: 14 September

Design: True North

Stamp size: 41mm x 30mm

Printer: International Security Printers, lithography

Perforations: 14.5 x 14

Phosphor: Bars as appropriate

Gum: PVA

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1st - Key Words Reading Scheme

1st - Stories and Rhymes

2nd - Adventures from History

2nd - Well-loved tales

£1.40 - People at Work

£1.40 - Hobbies and How it Works

£1.57 - Achievements

£1.57 - Nature and Conservation

Adapted from an in-depth article on the Ladybird Book stamps, from the October issue of Stamp & Coin Mart magazine, available from our website.