27 January 2018
Mulready stationery appeared at the same time as the Penny Black and Twopenny Blue, in May 1840, and was expected to be more popular than postage stamps. Find out more in our quick guide to Mulreadys…
Mulready stationery appeared at the same time as the Penny Black and Twopenny Blue, in May 1840.
The Post Office believed – incorrectly – that people would prefer to buy letter sheets which prepaid the postage, rather than buy stamps and find their own envelopes and paper.
William Mulready, a famous Irish artist living in London, was commissioned to design the stationery.
The accepted design depicts Britannia as the centrepiece, the British lion at her feet, despatching messengers (postmen) to all corners of the empire, shown by a series of vignettes portraying various corners of the Empire. The elaborate sketch – a far cry from the simple postage stamp design revealed at the same time – could be seen on the front of the letter sheets and envelopes.
The Mulready design was good, but pompous, and was immediately ridiculed.
Stationers in London and then farther afield published humorous and politically fuelled paraodies of the envelope, giving today's collectors another sideline of Victorian postal history to pursue.
Just a few days after the Mulready envelopes and letter sheets had been issued, postal reformer Rowland Hill wrote: 'the public have shown their disregard and even distaste for beauty' as he feared the invention was already doomed.
He was right. In February 1841 the Mulready was replaced by the so-called Penny Pink, an envelope that followed the same premise as the Mulready, but replaced the intricate sketch with a simple portrait of Queen Victoria within a circlular frame, along with the words 'Postage One Penny'.
The Mulready envelopes were not initially withdrawn, with stocks still held at Post Offices. But by November 1842, the stocks were withdrawn and eventually destroyed.